Ideation, Business Strategy and Concept Development
Had to present a big Idea which could be brought to life in an integrated communication , but will be also the backbone of Hugo Boss PR plan & efforts. A big idea which young men would talk about.
The Hugo man is a suit, with a 3-day beard and greatself-condence. He’s 35 years old and radiates a certain status . He’s an architect and He travels a lot. Hugo is a man that stands for success.
Or is he?
We did a quick survey with Hyper Island student and found that 97% did not connect with this image! That is not the success we want.
The millennial generation believes they can change the world . They believe in a new type of leader, one they can see themselves in. So, who is that?
Social entrepreneurs . They are people whose companies design a chain that creates value for everyone - the company, the user and society . Think Uber, Air B’n’B, sustainability, community. They don’t push a product, they deliver value to society. They make the world better while also making money.
HUGO will connect their equity with new successful and up-and-coming
social entrepreneurs that you feel repre-sent a smart way of making
business and helping society.
They would act as ambassadors for the brand, empowering new leaders
and inspiring change.
Dont give want the clients wants but needs!